Ellery is the first Australian designer to really catch my eye. I have liked some designers in the past but not in the way I like Ellery. Her aesthetic is unique and has depth. It was this Resort 15 collection that put her on my radar. Kim is a beautiful girl who I noticed when at Russh Magazine (http://www.russhmagazine.com/). Until her Resort 15 collection I found her designs to be too angular and her fabric heavy and irrelevant to our market. As much as I liked her style I couldn’t really get her designs. They looked like they were trying to hard to stand out from the crowd but they were not translating commercially.
Ellery’s Resort 15 collection changed my conception. Effortless designs with a real point of difference. Clever lengths, arms and fabrics. Shirting that stood out from the crowd and commanded a high price point but worth every cent. Shoulders still in evidence but commercially clever rather than being so avant guard. The layering and panels make shape and the body is no longer relevant as the clothes do the job of creating the shape. This is the beauty of Ellery. Her clothes do an amazing job in dressing the body and creating form and shape.
Chicfinds Ellery to be a innovative creation for all sizes and especially suited to plus size. Its a chic plus size brand. As much as the designs look amazing on thin arms and tall silhouettes, its very suited to a short size 18. The fabrics sit off the body and create their own shape. It’s an Australian label which is unique in the sense that its not about body. Its about the design and the fabric.
Fall 15 offers some beautiful coats, jackets and skirts;http://www.elleryland.com/collection-current.html
It is not a economical find but its a worthwhile one as the fabric and designs are timeless and unique.